Vozz in Vancouver did up a little diddy of a window display that we’re super stoked on. Check them out at 2855 West Broadway.

On Friday March 20, head down to the office at 538 Yates St. in Victoria between 5 and 10 pm to be the first to get your hands on our Fall 09 line, which is looking and feeling oh so good.. Best samples ever. We’ll be serving refreshments around 7, and you’ll get to check out our new office, which is just a little to the left of the shop front doors and up the stairs… Can’t miss it.

Check out the Fall catalog to see that we’re basically offering you gold for the price of cotton.

Can’t wait to see you.

Imagine someone coming into your room in the middle of the night, sneaking up nice and close to you with a giant gong and smacking it as hard as they can every 5 - 10 sec. Now allow your room to rotate and twist. Suddenly you have rolled to one side of your bed, and then the other, and then back again, all the while the gong keeps going. It is hot and you are sweating profusely despite having thrown your only sheet to the other side of the bed. Lying almost naked in the dampness of your own sweat, listening to the gong going constantly, getting rolled from one side your bed to the other, knowing you should get all the sleep you can because you have to be awake at 3am.

Welcome to sailing in the tropics when the wind dies. When wind doesn’t have the sufficient strength to keep the main sail and genoa full of air, every time the boat rolls with the swell, the wind spills out of the sails and everything goes quiet. Everyone awake waits…. a second or two passes….. WHACK, FLAP, WHACK and the wind fills the sails again and they slam back into place. Repeat all night. Turn the air temperature in the boat to about 32′C and remove all good ventilation sources. Flogging is the technical term for this sort of sailing. I think I almost would rather be flogged… Read more…

Second Wave has opened a Sitka concept store where their entire girls’ selection of clothing used to be. Sitka by Second Wave is just completing the finishing touches and is open for business. The Spring collection is in full swing and looks great in the new store built out of Rainforest Alliance Certified SmartWood. Head down to 139 Lonsdale Ave. to check it out or phone 604-986-9283 for more info. A few pics from the renovation below and stay tuned for the official grand opening event…

Frequent blog followers will be privy to our search for a mystical barrelling right hand point break on St Helena Island, in the middle of the Atlantic Ocean. When we arrived after 12 days at sea, we almost fell over ourselves getting off the boat, into a rental car, Sitka boards on the roof, Globe sandals on, Livity hats on and driving to the beach.

Lets back up a bit, so why did we think there would be waves on St Helena ? Generally, in order for there to be waves on a certain island, there are a few prerequisites: Swell exposure, favorable bathymetry and lack of wind exposure. There are huge amounts of other factors that come into play but these are the most basic ones…. Read more….

Wow, I mean… Wow. I’ve never been so impressed at the response to a headshot request. This is our new Quebec Sales Rep, Hugo Lavictoire, in all his glory. Thanks so much for the great shots and by the looks of things, we’ll all have a great time together. Qui Qui, Hugo… It will be fun.

Our New Zealander friends Tahuna Breaks have a huge show coming up on March 14. They’re playing at Homegrown in Wellington. Looks like a great time with 5 stages on the waterfront and 35 of New Zealand’s bands and DJ’s performing. If you’re in the area be sure to check it out!

Head to Sugar on Saturday, March 21 for a spectacular evening of roots music featuring Jon and Roy, The Tequila Mockingbird Orchestra and an opening set by Fish & Bird.

Check out the details here.

The popularity of surfing and surfers has been in flux since the first wave riders experienced the thrill of rushing towards shore, powered by the liquid crashing force of waves. The ancient Polynesians and Hawaiians are heralded as the forefathers of our sport. Early European explorers and discoverers were astonished to see “savage” natives riding broken waves in their canoes or on rough hewn log planks, for no other purpose than recreation. Unfortunately, many of these early explorers were also vehement Christians spreading their versions of the word of God. They saw these smiling happy natives frolicking naked in the surf, enjoying themselves and decided this definitely had to be a pagan activity and promptly banned all surfing and naked bathing. Ever since then surfing has gone through periods of grace and disgrace in the eyes of the general populace and popular culture. Jack Johnson, Kelly Slater, Blue Crush, and Hollywood have all combined to see surfing and surfers riding an unprecedented wave of popularity these days…. Read more…

Hey Ocean just released a new video for their song, Write A Song About California. Check it out here.